Bachelor of Communication Studies

The Bachelor of Communication Studies is a 3 year specialist degree that will give you expertise in strategic communication, combined with a general understanding of business.

Get the up-to-date industry skills you need to become a public relations or marketing specialist, and go on to an exciting career working in central or local government, private firms, PR/marketing agencies, or not-for-profit organisations.

This degree is an ideal choice if you enjoy talking to people, expressing ideas, being creative, and solving problems. With the BCS degree, you’ll learn how to use the power of writing, speech and images to create engaging content that tells a powerful story about an organisation – through video, websites, social media, and so much more.

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Bachelor of Business
Majoring in Digital Business

This 3 year Bachelor of Business will equip you with the flexible skills needed to work in today’s small to large enterprises. This degree is focused on developing business innovators and entrepreneurs of the future.

This subject prepares future managers for a fast-evolving world where ‘disruptive’ digital technologies – such as big data, mobile and gamification – have changed the rules of the game when it comes to business operations, marketing and customer service.

By studying Digital Business at Waikato, you’ll be introduced to a wide range of e-business technologies that today’s managers need to understand. And you’ll develop the ideal blend of managerial, business and IT skills to pursue a career as a tech-savvy manager.

Once you graduate, you’ll be in hot demand among companies looking to secure a competitive advantage.

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Bachelor of Business
Majoring in Strategic Management

Strategic Management enables you to discern a company’s potential, find new market opportunities, and develop a clear plan to achieve growth and success.

Strategy is at the top level of management. It considers the ‘total enterprise’ to ensure all of an organisation’s resources are being managed effectively as a cohesive unit.

In this subject, you’ll learn how to think critically about a company’s situation and devise strategies to improve future performance. You’ll develop an eye for emerging threats and opportunities, such as new competitors or changing consumer trends, and keeping pace with legislative or market changes.

If you’d like to gain specialist expertise at postgraduate level, take a look at our Master of Management Studies in Strategic Management.

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Bachelor of Business
Tourism and Hospitality Management

Tourism and hospitality is one of the world’s largest industries and a major player in New Zealand’s economy. This subject will prepare you for an exciting global career managing tourism or hospitality businesses or events, in an industry that’s focused on finding out what visitors want, and satisfying their needs. It’s your ticket to work anywhere in the world!

You might even decide to become an entrepreneur and start up your own tourism or hospitality business. The industry encompasses hotels/resorts, cruise ships, sport and leisure operators, restaurants, cafes, bars, theme parks, entertainment, arts and cultural attractions, special events, and much more.

Employers are looking for skillful, business-savvy managers who can plan, control, make strategic decisions, and understand the legal requirements for this sector. If you’d like to gain specialist expertise at postgraduate level, take a look at our Master of Management Studies.

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Bachelor of Management Studies with Honours

This is 1 of New Zealand’s leading 4 year business degrees, with its international emphasis on strategic thinking, cross-cultural global awareness, and practical industry experience.

This exceptional degree is aimed at top students who wish to become dynamic, future-focused business leaders, with the ability to tackle complex challenges facing major organisations and help contribute to creating a better world.

The BMS(Hons) includes a series of professional management papers at postgraduate level in years 3 and 4, which are designed to be challenging and inspiring. You’ll delve deeply into real-world issues faced by business leaders, such as managing risk and uncertainty.

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Master of Business and Management (MBM)

Transform your career and prepare to become a business leader in only 12 months with the globally respected Waikato MBM degree.

The Waikato MBM will give you an in-depth understanding of the fast-paced global business environment. It will also prepare you to take on a wide range of management and leadership roles in any industry.

This taught programme is designed for graduates of any bachelor’s degree – from arts and engineering to teaching and social sciences – who wish to expand their career prospects and increase their earning potential. Previous business experience is not required.

Over 12 months, you’ll hone your skills in all aspects of business and management: planning for strategic growth, marketing, digital business, economics, financial analysis, managing people in organisations, global business, supply chain management, design thinking and innovation, and sustainable and responsible management.

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Master of Digital Business

Waikato’s 1 year Master of Digital Business is unique in New Zealand, as it focuses on using technology from a management perspective. If you’re keen to pursue a career as a tech-savvy manager, this highly practical masters degree will show you how to harness the power of digital technologies to revolutionise an organisation’s business operations.

You’ll complete a professional industry internship where you’ll work on real projects at an organisation of your choice for 8-13 weeks, either in New Zealand or overseas. You’ll also complete an applied research project investigating a problem or opportunity related to digital business at a real organisation.

By the time you graduate, you’ll be ready to lead digital transformation projects and strategies on behalf of organisations – as a manager or consultant.

In this degree, you’ll explore topics such as: cloud computing, big data, mobile computing, beacon technology, gamification, business intelligence, real-time analytics, global marketing and social media, IT consumerisation, location-based services, supply chain integration, automated logistics, e-government business services, search technology, and virtual team communication.

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Master of Professional Accounting

The Master of Professional Accounting (MPAcct) is designed especially for students who have never studied accounting before at university-level, but already have a bachelor’s degree in another subject area, such as arts, teaching, law or economics.

This internationally recognised qualification will prepare you to launch a career in accounting after just 14 months of study. Waikato’s Master of Professional Accounting is approved by 3 of the world’s largest professional accounting bodies – ACCA, CA (ANZ) and CPA Australia.

During the course, you will develop advanced skills and knowledge in all the core areas of accounting and business, and be able to apply critical thinking and problem-solving skills to practical accounting situations. You will learn about financial and management accounting, accounting information systems, commercial and corporate law, auditing, taxation, finance, and economics for business.

On completion, you’ll be ready to start work in a public accounting practice, or a commercial firm or organisation.

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Master of Management Studies

The Master of Management Studies (MMS) degree will bring you closer to the frontiers of knowledge in your specialist field, and prepare you for leadership roles that require a high level of critical thinking and information analysis.

This degree normally includes both taught and research papers, but can also be taken as a full research degree. If you’re looking to accelerate your professional career by gaining expertise in an area of business you’re passionate about, or want to prepare for a PhD or research career, this degree is designed for you.

Main Subjects Available:

• Accounting
• Agribusiness
• Economics
• Finance
• Human Resource Management
• International Management
• Leadership Communication
• Management & Sustainability
• Management System
• Marketing
• Public Relations
• Strategic Management
• Tourism & Hospitality Management

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